Privacy Policy
Last Updated: January 2026
SW Media Group ("we," "us," "our," or "Company") operates swmediagroup.ca (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using swmediagroup.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, phone number, and other identifiers you voluntarily provide when contacting us or subscribing to our services.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our Website.
- Cookies: We use cookies to track your browsing behavior and preferences (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, referral sources, device type, operating system, and other browsing patterns.
- Affiliate Tracking Data: Information related to affiliate links clicked and casino/betting platform referrals.
How We Use Information
We use the information we collect for the following purposes:
- To operate and improve the Website and our services;
- To conduct analytics and understand user behavior and preferences;
- To track affiliate commissions and referral activity;
- To send promotional emails, newsletters, and updates (with your consent);
- To respond to your inquiries and provide customer support;
- To comply with legal obligations and enforce our Terms of Service;
- To prevent fraud and protect the security of our Website.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Track user behavior to improve Website performance.
- Affiliate Cookies: Track referrals to affiliated casinos and betting platforms for commission purposes.
- Marketing Cookies: Used for targeted advertising and remarketing.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. For more information on how to manage cookies, visit allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including online casinos and sports betting platforms. We are an affiliate of these services and earn commissions from referrals. However, we do not control the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.
The inclusion of third-party links does not imply our endorsement of their practices. We are not responsible for the privacy or security of information you provide to third parties.
Your Rights
As a resident of Canada, you have the following rights regarding your personal information:
- Right of Access: You have the right to request access to the personal information we hold about you.
- Right of Correction: You may request correction of inaccurate or incomplete personal data.
- Right of Deletion: You may request deletion of your personal information, subject to legal obligations.
- Right to Opt-Out: You may opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.
- Right to Withdraw Consent: You may withdraw consent for data processing at any time.
To exercise any of these rights, please contact us using the information provided below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Personal contact information is retained for the duration of your engagement with us and up to 2 years after.
- Affiliate tracking data is retained for 7 years to comply with accounting and legal requirements.
- Analytics and usage data are retained for 12-24 months.
- Cookies are retained according to their expiration dates set in your browser.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
SW Media Group
Email: privacy@swmediagroup.ca
Website: swmediagroup.ca
We will respond to your inquiry within 30 days of receipt.
This Privacy Policy is subject to change at any time. We will notify you of material changes by updating the "Last Updated" date at the top of this page.