Privacy Policy
Effective Date: January 2026
SW Media Group ("we," "us," "our," or "Company") operates swmediagroup.ca. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your personal information when you visit our website, including your rights and our obligations.
Information We Collect
We collect information you voluntarily provide and information collected automatically:
- Personal Information: Name, email address, phone number, and mailing address when you subscribe to newsletters or contact us.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and analyze site performance.
- Usage Data: Pages visited, time spent on site, click patterns, referral sources, and search queries.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and tracking affiliate performance and conversions.
- Improving our website functionality, content, and user experience.
- Sending marketing communications and promotional materials (with your consent).
- Responding to inquiries and providing customer support.
- Complying with legal obligations and preventing fraud.
- Personalizing content recommendations based on your interests.
Cookie Policy
Our website uses several types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behavior to improve site performance (e.g., Google Analytics).
- Marketing Cookies: Enable affiliate tracking and third-party advertising networks.
- Preference Cookies: Remember your settings and preferences.
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Please note that disabling cookies may impact site functionality. Some third-party affiliate partners may set their own cookies; consult their privacy policies for details.
Third-Party Links
Our website contains links to external casinos, sportsbooks, and affiliate partners. We are not responsible for their privacy practices, content, or policies. We recommend reviewing their privacy policies before providing personal information or engaging in gambling activities. SW Media Group does not control, endorse, or assume liability for third-party websites.
Your Rights
Under Canadian privacy law (including PIPEDA and relevant provincial regulations), you have the right to:
- Access your personal information held by us.
- Request corrections to inaccurate or incomplete information.
- Withdraw consent to our use of your data.
- Request deletion of your personal information (subject to legal retention requirements).
- Opt-out of marketing communications at any time.
- Lodge a complaint with the relevant provincial privacy regulator.
Note: If you are located in the EU/UK, GDPR rights apply. If you are in the US, CCPA/CPRA rights may apply. Please contact us to discuss your specific rights.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Affiliate tracking data and analytics are typically retained for 12–24 months. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Email: privacy@swmediagroup.ca
We will respond to your request within 30 days of receipt. If you are unsatisfied with our response, you may lodge a complaint with the applicable Canadian provincial privacy regulator.
This Privacy Policy was last updated in January 2026. We reserve the right to modify this policy at any time. Changes will be posted on this page with an updated effective date.